Long Range Planning

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Last week was a long range planning week.

As a corporate board, we approved long term financing for an acquisition.  We led our hospital client’s philanthropy and master planning to build a new facility by 2030.  Another client hired a CEO who hopefully will be in the saddle for a decade or more.  Then on the weekend there was a birthday party for a six-year old niece.  Her father is planning their financial future through college graduation in 2032. On Monday I tagged along with a grandson to the first day of kindergarten.  What will his world be like when he completes his education in 2035?

On my professional side of life, strategic planning has become more short term than ever, given today’s hyper-competitive markets and much shorter payback on new product launches.  But there’s one aspect of long-range business planning that still has an important place in the mid-market:…

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A/B Testing

Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions.  (HiPPO is “highest-paid person’s opinion.”) "Over the past decade, the power of A/B testing has become an open secret of high-stakes web development.... Continue Reading →

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