Dad invented the Turkey Roast

Happy Thanksgiving with a touch of business history https://vimeo.com/376055092

Dad Invented the Turkey Roast

When I was a boy, we lived in St. Louis, where Dad worked for the Ralston Purina Company.  They had just forward integrated from selling animal feeds to raising turkeys, selling them fresh and frozen, now that most Americans had a freezer compartment in their refrigerators. Dad was one of the first marketing people in... Continue Reading →

Employee Engagement

Employee engagement begins well before employment. Back in the day, Ben Peternell spent a lot of Harrah’s money on PhD types, researching leading indicators of employee success for front-of-the-house casino jobs.  One of the findings was to ask this question during the job interview: “Can you tell me a good joke?” It correlated well with... Continue Reading →

A/B Testing

Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions.  (HiPPO is “highest-paid person’s opinion.”) "Over the past decade, the power of A/B testing has become an open secret of high-stakes web development.... Continue Reading →

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