Strategic Crossroads Issues Example

When it’s time to update your strategic plan, get started by identifying the Crossroads Issues. They’re the business issues that demand strategy decisions. Our work with La Quinta Inns back in the 80’s is a great example of Crossroads Issues. https://vimeo.com/362914753 When La Quinta attracted $75 MM of expansion capital financing, they had just completed... Continue Reading →

Employee Engagement

Employee engagement begins well before employment. Back in the day, Ben Peternell spent a lot of Harrah’s money on PhD types, researching leading indicators of employee success for front-of-the-house casino jobs.  One of the findings was to ask this question during the job interview: “Can you tell me a good joke?” It correlated well with... Continue Reading →

A/B Testing

Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions.  (HiPPO is “highest-paid person’s opinion.”) "Over the past decade, the power of A/B testing has become an open secret of high-stakes web development.... Continue Reading →

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