Conclusions

Consensus on Strategy ~ Implementation on Time

Be Careful Who You Partner With. 

Does your band positioning match well with the partner’s brand?  Similar target markets?  Complementary emotional response from both brands?  Or does one brand cheapen positioning of the other? Growth Management … Continue reading

July 23, 2014 · Leave a comment

The “Cookie-Dough” Analogy

This is a great metaphor that I came up with that applies to most high tech products, and could certainly make the a point to all innovative companies with a … Continue reading

October 5, 2012 · Leave a comment

A/B Testing

Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web … Continue reading

May 1, 2012 · Leave a comment

How I Know I Am An Economist

By Rob Eskridge In 1983, I flew to Manila, capital of the Philippines, while returning from a Citibank planning session in Hong Kong.  After transferring to a domestic flight and … Continue reading

November 12, 2010 · Leave a comment