Long Range Planning

Last week was a long range planning week. As a corporate board, we approved long term financing for an acquisition.  We led our hospital client’s philanthropy and master planning to build a new facility by 2030.  Another client hired a CEO who hopefully will be in the saddle for a decade or more.  Then on... Continue Reading →

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Be Careful Who You Partner With. 

Does your band positioning match well with the partner’s brand?  Similar target markets?  Complementary emotional response from both brands?  Or does one brand cheapen positioning of the other? Growth Management Process > 4. CREATE Action Plans > Alternate & Selected Strategies process: Do you find yourself short of resources to implement one of the strategic Priority... Continue Reading →

The “Cookie-Dough” Analogy

This is a great metaphor that I came up with that applies to most high tech products, and could certainly make the a point to all innovative companies with a product development group. Click on the link to see the diagram (below). What do you all think? Post by: Ryan Stock

A/B Testing

Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions.  (HiPPO is “highest-paid person’s opinion.”) "Over the past decade, the power of A/B testing has become an open secret of high-stakes web development.... Continue Reading →

By Rob Eskridge In 1983, I flew to Manila, capital of the Philippines, while returning from a Citibank planning session in Hong Kong.  After transferring to a domestic flight and landing on the island of Cebu (right on the equator) I was met by my hostess Doña Maria Aboitiz, the grandmother of a college friend... Continue Reading →

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